Online reviews are very important. It paints a picture of your business. It is crucial that you are monitoring and responding to reviews on each platform.
Reviews build credibility and has proven to increase trust in customer.
Platforms such as Google and Facebook or other platform relevant to your market are easy to setup and increase your reach. Ensuring those platform are integrated within your website give future customer an overview of your building.
The use of reviews in your marketing is very powerful as it is essentially the customer own take on your service or product.